Beauty comes to town

Beauty comes to town

After fashion and accesories, it’s time for cosmetics. In the next coming days, the “Milan Beauty Week '' is taking place, an initiative of Cosmetica Italia, in collaboration with Cosmoprof and Esxence that celebrates the supply chain of personal care and the culture of beauty and wellness. Until Monday, October 2nd, the event returns to animate Milan with a rich and articulated schedule with the purpose of engaging citizens, guiding them to discover a sector that lies between the excellencies of Made in Italy with its hygiene products useful for wellness, prevention and protection.

Numerous events that constitute the rich calendar of the Milan Beauty Week will take place in the best locations of the city: near to the traditional Beauty Village in Palazzo Giureconsulti, and Palazzo Castiglioni, a symbol of Italian Liberty. They will welcome weekly exhibits in its spaces. Moreover, many commercial and artistic locations will be free and open to the public. So it will be possible to attend the Perfume Festival, a floral and olfactory workshop, and the Wine Routine, where one could enter into the Garden or sit for 5 o’clock Tea.

This marks an occasion for celebrating one of the most important sectors of the economy. Assolombarda and Cosmetica Italia’s data focused on the Lombard industry have shown that the total turnover has reached 8.8 billion in 2022, and it represents two-thirds of the national amount equal to 13.3 billion, reaching 66.2 %. A value that, according to the available predictions, is set to increase in 2023. Analysis shows that Lombardia remains the region with highest density of cosmetic industries: more than half of all cosmetic activities are concentrated here (54.9 %), followed by Emilia-Romagna (10.5 %), Veneto (6.6 %), Toscana (5.9 %), Lazio (5.3 %) and Piemonte (4.5 %).

Other numbers make the cosmetic sector a real Made in Italy excellence, a sector which is able to create value and richness for the entire country: everyday there are cosmetics that depart from Italian industries and reach markets over the world. When comparing 2022 to 2021, there is an increase of 18.6 % of export value. These are characteristics that outline the main features of the cosmetic sector. It comprises industries that produce cosmetics, to production and packaging machines, raw materials, distribution, logistics and retail. All of this created a turnover of 36 billion and gave employment to almost 390 thousand workers. 

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