Pitti 104, the fashion event as told by Seishou

Pitti 104, the fashion event as told by Seishou

In the splendid setting of the Fortezza da Basso in Florence, the 104th edition of Pitti Immagine took place from 13 to 16, one of the most important men's fashion events in the world, which was also attended by the luxury shoe brand Seishou, founded by designers Yuko Matsuzaki and Masaharu Ikeda.

You could feel an air of great innovation and creativity around the many pop-ups, but also among the visitors, who brought with them new fashion trends. Professionals and fashion enthusiasts alike took the chance to promote themselves and their art, inspired by the great quality and variety of products on show inside the pavilions.

Matsuzaki presented the collection designed for her Seishou brand in a pop-up, together with some of the latest men’s models, such as Johns, luxury leather sandals, or Lehigh, classic black lace-up shoes for an impeccable look.

The line made an impression on the event’s visitors, who would often stop by to ask more information about the brand and the collection. Many were especially fascinated by Seishou history, which began with a Japanese designer’s decision to have her line of artisanal shoes produced in Italy.

Moreover: Florence’s traditional fashion event also represented a great chance to meet new clients and potential buyers as well as fashion influencers. Among these, Karl Edwin Guerre (@guerreisms), brand ambassador and editor-in-chief of No Chaser Magazine, who was struck by the manufacture of Seishou shoes and, in particular, by the camouflage Hopkins boat shoes with their luxurious printed leather.

The preview of the new women's footwear line was also eagerly awaited, now enriching the Seishou collection with 3 more models: the Mellon beige nappa ballet flats, the Cornell sandals in white tumbled leather and the Hopkins, the boat shoes already present in the line for men, also available in a women’s version in the two white and camouflage color variants. The menswear and womenswear lines can both be purchased on the Italian-Japanese brand's online shop.


During the 4 days of Pitti Uomo, Seishou also presented a capsule collection in collaboration with Angelo Inglese (www.g-inglese.com), the historic Apulian clothing brand, which creates tailored suits of the highest quality.

It featured chic suede moccasins in classic shades of brown, including Ginosa, a unique model in black velvet with an ancient olive tree embroidered on the upper. The shoe fascinated many because of its eye-catching design: it is a dedication to the traditional plants of Puglia, affected by the terrible Xylella, the bacterium that threatens to make them disappear (find out more).

Furthermore, the stylist Angelo Inglese also prepared some contemporary outfits for the occasion to be paired with Seishou shoes. The combination of luxury shoes and sartorial garments struck the passerby for the peculiar harmony that linked two very distant traditions in a style that best represents the nature of high quality Made in Italy fashion.

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