Fuorisalone Japan

Fuorisalone Japan: a Design Network between Italy and Japan

Fuorisalone Japan is an online platform that aims to share the best of Japanese design, creativity and lifestyle through the typical Occidental point of view.

This communication and promotion process takes place during Milan Design Week, which this year will be held from June 6 to 12, 2022.

The intention of Fuorisalone Japan is also to bring the Japanese public closer to the best design presented in Milan during Milan Design Week and to connect the Italian-Japanese design community in a single network.

This will form a cultural and commercial bridge between Italy and Japan.

Bonbori by Fumie Shibata

"Bonbori", a work by the Japanese designer Fumie Shibata selected for Fuorisalone Digital 2021

What is Fuorisalone?

Fuorisalone is an event that takes place every year in Milan at the same time as Salone del Mobile, with which it defines Milan Design Week.

Together with Salone del Mobile, it is the most important event in the world in the field of industrial design sector, especially the furniture sector.

The first Salone del Mobile, organized by Cosmit (Comitato Organizzatore del Salone del Mobile Italiano) took place in 1961: the years in which the furniture industry was developing, with Italy as one of the pioneering countries.

Over the years this event has expanded and now attracts people from all over the world.

In recent years, Fuorisalone also moved to digital level, launching Fuorisalone.it, which is now the official guide of the event.

Fuorisalone.it, a project founded by Studiolabo is in fact a communication platform that helps companies design, implement and promote events during Design Week. 

How did Fuorisalone Japan Start?

The project was created on the occasion of the first event of Fuorisalone in Japan - in Osaka in October 2019 - namely the Design Link, a festival launched in collaboration with Daimaru, the largest Department Store in Japan.

The first phase of the project involved the creation of a database of contacts of Japanese designers and companies related to Milan Design Week in order to define the reference context and identify its protagonists.

On the occasion of the four editions of Fuorisalone proposed for 2020 and 2021, despite the pandemic, Fuorisalone has promoted and reported on and told about these realities on its channels, initiating the promotion of the project.

Daimaru Department Store

Daimaru Department Store

The Main Goals of Fuorisalone Japan

  • Developing opportunities dedicated to the Japanese market.
  • Offering services that support relations between Italy and Japan.
  • Presenting the best of international design live at the Fuorisalone in Milan with a focus on Japan.
  • Forming a single design network between people, events, projects.

In 2020-2021 Fuorisalone Japan aimed to activate the online platform and make the database of local design protagonists and the events available.

In the future, it aims at becoming a reference point, a community that revolves around the world of Japanese design, creating strategic and commercial opportunities, in view of important future events.

Other Digital Projects of Fuorisalone

Since 2020 Fuorisalone has also moved to the digital by promoting other online platforms in addition to Fuorisalone Japan, such as:

Fuorisalone China: promotes brands, designers and companies operating in China through Wechat, Weibo and Tencent Video channels.

Fuorisalone Tv: a new format that extends the Fuorisalone's platform offering live streaming presentations and previews, as well as free on-demand access to a large archive of films and series devoted on design and architecture.

Fuorisalone Meets: a webinar platform that allows companies to organize seminars and presentations on the internet, where participants can attend remotely.

Fuorisalone Digital

Fuorisalone Japan not only promotes everything related to Japanese design and lifestyle but also offers dedicated consulting services (such as orientation, location scouting, shipping and logistics, permits, catering, security as well as local architects, fitters, press office and local pr) thanks to a competent team that operates both in Milan and Tokyo.

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