The most anticipated men's fashion event will start again this year with its winter edition of Pitti Immagine. In fact, the 107th edition will take place from January 14 to 17 in the usual setting of the Fortezza da Basso in Florence. Approximately 780 brands, many of them from abroad, will be presented this year to showcase all the novelties of the Fall Winter 2025-2026 collections.
This year's theme is fire, a symbol of creative transformation and innovation, an element that can destroy but at the same time bring something new to life. In fact, a digital fire will be set up in the central square to create visual and hypnotic games. The exhibition will be divided into five areas: Fantastic Classic, Male Future, Dynamic Attitude, Superstyling and I Go Out. New for this year is a sixth area dedicated to running, namely “Knees Up Running Space” where will be held events, talks and presentations dedicated to sports lovers.
Two main protagonists of Pitti Immagine Uomo 107 will be Setchu and MM6 Maison Margiela. Designer Satoshi Kuwata, the winner of the CNMI Fashion Trust Grant 2023 and the LVMH Prize for Young Fashion Designer 2023, with his brand Setchu will create an exclusive fashion show in a secret location, characterized by his minimalist designs that mix East and West. At the same time, MM6 Maison Margiela will return to Florence with an exclusive fashion show in shades of white designed just for Pitti Uomo.
Source: https://mam-e.it/mm6-maison-margiela-sara-il-prossimo-guest-designer/
As every year, Pitti will create collaborations with leading Italian fashion institutes such as Istituto Marangoni of Florence and Polimoda, which will present their projects for this edition. In addition to Made in Italy, however, Pitti will also give space to the international scene through collaborations with China, France, Scandinavian countries and Japan. With the last one, in fact, Pitti Immagine Uomo will start a cooperation with the Japan Fashion Week Organization to reinforce promotional activities directed at the Japanese men's fashion system.
Source: https://www.pambianconews.com/2024/12/05/pitti-immagine-si-allea-con-la-japan-fashion-week-organization-423154/
January is therefore the month dedicated to men's fashion and will have its beginning with Pitti Uomo, which will be followed by Milan Men's Fashion Week from January 17 to 21, and will conclude with Paris Men Fashion Week from January 21 to 26.
Features image: https://www.pittimmagine.com/